Keith Phillips

PROFESSIONAL EXPERIANCE

Oregon Tool (formerly Blount, Inc.)        
Marketing Technology Manager                                                                                                 
July2021 – April 2023
Responsible for nurturing, curating, selecting, and implementing the Marketing Technology Stack.  Administrated, supported, and developed all Marketing Technologies for Ecommerce sites, Marketing Automation and Marketing Analytics.  Managed projects cross departmentally to support and complete various business and marketing objectives within the B2B space.  
•         Developed and Maintained the Marketing Stack Road map, presented to senior leadership and achieved support for upgrading to the cloud version of hybris, upgrading to Bloomreach for search,
•         Upgrading to HubSpot for Marketing Automation and adding Bazaarvoice for product reviews. I negotiated and budgeted for both cost of application and integration, project managed with Agile SCRUM and waterfall for both internal teams and external vendors finishing projects on time and on budget.
•         Worked with PIM, DAM, CMS, and a variety of marketing technology applications like Hubspot, Bazaarvoice, SEMrush, Moz, GTM,GA4, Hybris, Smart Edit
•         Evaluated software and issued recommendations on tech stack of the future, including evaluating support vendors for implementation.
•         Defining key metrics and using them to optimize E-commerce and Marketing Automation.  

FLIR Systems Inc          
Marketing Technology Manager                                                                                                                                
March2013 – June 2021
‍Oversaw all aspects of Marketing Technology within the marketing department with a wholistic understanding of Marketing technology stack primarily in the B2B space. ·        
•         Managed projects using Agile Kanban, SCRUM and waterfall and building out a robust marketing technology stack, adding E-commerce, PIM, DAM, upgrading our code base with a complete site redesign Integrating with CRM, adding Sales Force Marketing Cloud for Marketing Automation, and many more Marketing tools and applications.
•         Optimized our websites using CRO principles, optimized SEO, and achieved $7 million in e-commerce sales in our first year.
•         Set up campaigns within Marketing Automation and worked extensively in demand generation to generate 4x MQL within the first year of our site redesign.
•         Added an automated connection to our CRM and set up lead routing to pass the MQL to the appropriate sales team for qualification.

‍Schwabe Williamson &Wyatt
Web Developer/Administrator                         
2008 to 2013
Designed and implemented a centralized multi-office intranet.  I was responsible for all facets of the new intranet including serving as Chair of the intranet committee, project management, page design, developing overall navigation and layout schemes, as well as managing and training for 12 different departments and managing day today activates of an additional SharePoint developer.   I completed this task in 7 months while still juggling my day to day responsibilities. The overall reception of the new intranet was excellent and I was nominated for a best of Schwabe award. Developing and project management of various web applications including a large scale employee management site that integrated several different data sources and processes into one stream line site that reduced data redundancy and improved accuracy using ColdFusion, HTML and JavaScript.  Developed an integrated attorney matter site that pulled various information from different data sources including matter details, client financial information, docketing information, relevant documents and billing rates into one convenient searchable location. Was nominated for another best of Schwabe award and during the firm wide demo was shackled with the nickname “magic Keith”. Developed and designed BPM for new hire intake and continuing legal education, among others, using Metastorm and web tools. Managed projects to increase search engine visibility for websites through organic optimization and developed a PPC campaign. Creation and management of 30 firm extranet sites through Sharepoint, including providing direct support for our clients and internal users

EPIQ Systems       
Webmaster II                                                
2002 to 2008
Manage over 110Websites and 50 Virtual Directories.  Worked with a team on www.dtv2009.gov a high traffic site in conjunction with IBM and the Federal Government.  Within 5 minutes of going live we handled12,000 concurrent sessions, and collected over 100,000 claims in less than 12hours, well exceeding expectations and revenue for the entire month.  Responsibilities include website updates and development, server builds, maintenance and architecture, domain name management and purchasing, SSL certificate management, implementation and purchasing, Web site report generation and management and DNS record management for websites and e-mail.  Responsible for intranet development, updates and internal web applications.  Extensive troubleshooting in all of the above areas.  Extensive documentation creation and updating.  Responsible for concept to production of new sites.  Work directly with client or Account Executive and manage web services and web development team. Design brochures, web banners, and graphics for site marketing. Work towards greater site visibility through search engines. SQL Database Administrator, SMTP and FTP administrator, Tech support company wide, SharePoint Administrator, managed a team of 2-9 associates to complete various projects.

United States Air Force                                                                                                  
Staff Sergeant - Budget and Finance Technician
March2006 – Sept 2001
Worked with civilian government staff and military personnel to process travel vouchers.  Provided customer support and instructions on filing their claims.·        
•         Regularly trained Airmen on processing vouchers and military processes using Air Force Regulation Manuals. Led a team of Airmen in all aspects of Military training, work and assigned duties.

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Education, Certifications & Continuing Education